.2024 has been a volatile year for adtech funding.U.S.-focused adtech start-ups, the moment accustomed to snagging billions in financial backing each year, have raised nearly $360 million thus far this year, putting it on track to become the industryu00e2 $ s slowest year in over a decade, every Crunchbase records. That downturn is because of market saturation, heightened regulative stress, and economic uncertainties.ADWEEK talked to five VCs that continue to buy adtech providers, despite these obstacles, about what they are looking for and also what they stay clear of. Maybe unsurprisingly, these capitalists are actually targeting chances in privacy-focused innovations and industry-specific areas including connected TV.